Am Lehrstuhl für BWL, insb. Marketing suchen wir aktuell Verstärkung im wissenschaftlichen Personal:
https://uni-bielefeld.hr4you.org/job/view/1045

Zusätzlich wird die Geschäftsstelle BI2000plus neu besetzt:
https://uni-bielefeld.hr4you.org/job/view/1054

Eine Kombination beider Stellen ist möglich.

Folgender Gastvortrag am Mi., 15.12.2021, 15 Uhr, ist (auch) Teil der iTIME-Vortragsreihe:

Titel des Vortrags: How does my neighbour think? Mental models and opinion dynamics update rules

Abstract:

Most models in opinion dynamics are created from simple ad-hoc rules. Different models match distinct applications better and very little work exists on how they relate to each other. In this talk, I will show how we can define general models from a framework for how agents communicate and how we can obtain update rules from agent mental models and simple uses of the Bayes theorem. That allows us to easily include specific aspects of any applications we might be interested in as well. And we can also understand, up to some underdeterminacy, which mental models seem to correspond to each of the update rules we find in the literature.

Bio:

André Martins is currently Associate Professor at the Universidade de São Paulo in Brazil. Having his roots in Physics, his current research areas are sociophysics, statistical mechanics, evolutionary models and simulation of social and biological systems. André will join Bielefeld University in 2022 and will be part of the project "InChangE – Individualisierung in sich ändernden Umwelten".

Bei Interesse, an der Veranstaltung teilzunehmen, wenden Sie sich bitte an christian.stummer@uni-bielefeld.de.

As part of the lecture, “Sonderformen des Marketings (Customer Experience Management)”, Mr. Marcus Nessler - Head of Customer Experience at Samsung - is invited to give a talk under the title "Customer Experience Management @ Samsung Electronics: Choices, Touchpoints, and Insights – how to keep reinventing them"

When: Thursday, 23 December 2021: 14:15 to 16:00
Where: Online via Zoom

After the talk, there is an opportunity to ask questions to Mr. Nessler.

All interested are welcome to attend!

To get the Zoom link, please write an email to mohamed.souka@uni-bielefeld.de

Prof. Dr. Nicola Bilstein was invited to give a presentation in the research seminar of the Department of Marketing and Retail Management at Surrey Business School, University of Surrey taking place via zoom. In her presentation she talked about the ongoing research project "To tell or not to tell? The effect of informing consumers about the cooperation with a startup in developing smart products" (co-authored by Melina Schleef and Prof. Dr. Christian Stummer).

Nicola Bilstein thanks the audience of the research seminar for the fruitful discussion and insightful feedback. 

The next International Conference on Challenges in Managing Smart Products and Services (CHIMSPAS) will take place on August 25 & 26, 2022, in a hybrid format, that is, participation is possible onsite in Bielefeld (Germany) or online.

Abstracts for talks can be submitted until April 3, 2022.

Conference Website: https://chimspas.de/

Call for Abstracts:  https://www.uni-bielefeld.de/fakultaeten/wirtschaftswissenschaften/tagungen/chimspas-2022/call-for-abstracts.xml