Prof. Dr. Nicola Bilstein was invited to give a presentation in the research seminar of the Department of Marketing and Retail Management at Surrey Business School, University of Surrey taking place via zoom. In her presentation she talked about the ongoing research project "To tell or not to tell? The effect of informing consumers about the cooperation with a startup in developing smart products" (co-authored by Melina Schleef and Prof. Dr. Christian Stummer).

Nicola Bilstein thanks the audience of the research seminar for the fruitful discussion and insightful feedback.