» Published on
16. September 2013
Doing research in the pub
Scientists at Bielefeld University study how orders are placed at the bar
Dim
lighting, a jumble of conversations, and loud music: bar staff have to
master numerous challenges when serving their customers. In a crowded
place, they have to identify who would like to place an order and who
does not. A Bielefeld research team analysed how the body language of
the potential customer helps the bartenders to achieve this. The team
found that real-life observations were at odds with the widespread
belief that customers wave for signalling that they would like to order a
drink. Analysing the real-life data showed that it is crucial how
customers position themselves at the bar counter. These findings were
integrated in the ‘brain’ of the robotic bartender James. The Bielefeld
scientists published their study in the online research journal
‘Frontiers in Psychology’.
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