© Universität Bielefeld
Wirtschaftswissenschaften Blog
Veröffentlicht am
22. März 2021
Kategorie:
mip
Two papers accepted for oral presentation at the EMAC 2021 Conference
We are pleased to announce that two papers co-authored by researchers of the Junior Professorship of BA, esp. Management of Smart Products were accepted for oral presentation at the online EMAC 2021 Conference.
Heimann, K. M.; Bilstein, N. (2021).
When Social Influence Leads to
Trust – Investigating Determinants of Usage Intentions of COVID-19 Contact Tracing
Apps. Proceedings of the European Marketing Academy, 50th, (forthcoming).
Souka, M.; Bilstein, N.; Decker, R. (2021): Communicating Benefits and Threats? An Experimental Study on the Effectiveness of Two-Sided Messages for Advertising In-Store Technologies. Proceedings of the European Marketing Academy, 50th, (forthcoming).