We are pleased to announce that two papers co-authored by researchers of the Junior Professorship of BA, esp. Management of Smart Products were accepted for oral presentation at the online EMAC 2021 Conference.

Heimann, K. M.; Bilstein, N. (2021). When Social Influence Leads to Trust – Investigating Determinants of Usage Intentions of COVID-19 Contact Tracing Apps. Proceedings of the European Marketing Academy, 50th, (forthcoming).

Souka, M.; Bilstein, N.; Decker, R. (2021): Communicating Benefits and Threats? An Experimental Study on the Effectiveness of Two-Sided Messages for Advertising In-Store Technologies. Proceedings of the European Marketing Academy, 50th, (forthcoming).