© Universität Bielefeld
Wirtschaftswissenschaften Blog
Veröffentlicht am
13. Mai 2026
Kategorie:
ITM
Journal article in JBE accepted: Navigating uncertainty in the presence of negative word of mouth
Dawid H., Kohlweyer D., Schleef M., Stummer C., Tolkmitt F. (2026) Navigating uncertainty in the presence of negative word of mouth: How different consumer modes impact innovation diffusion. Journal of Business Economics, forthcoming.